list of raleigh bike models 1990s
Scaled-down juvenile versions, such as the RSW14, also sold well.
Raleigh was the first major UK manufacturer to offer an electric bike. But between 1950 and 1962, as increasingly prosperous consumers abandoned the cycle in favour of the car, cycle sales in the UK halved. This fear was reinforced by the fact that Raleigh sometimes received returned machines sold by their competitor Universal, whose location – Rayleigh – was prominently displayed on packaging. It is interesting to note that nine years after the Pioneer range was launched, Trek were advertising hybrids as ‘a totally new style of bike for a totally new style of biking’.
The Raleigh Twenty, launched in 1968, and its derivatives were still selling well in 1975. Having used this company’s services for some time, licensing was brought in-house. Moreover, there is a trickle down of technological development and refinement from the team machines to ordinary production. More significantly, during this period Raleigh acquired two major rival groups: Triumph and Three Spires in 1954, and BSA (including New Hudson and Sunbeam) in 1957.
Yvonne Rix was particularly aware of the possibilities of taking an existing tired product, giving it a cost-neutral makeover, then advertising it in a focused way. Hi, Apogée Sports offers its own bike.
3.3.8 Bicycles for small children In 1986, Raleigh launched an innovative range of children’s cycles with applied black plastic mouldings and electronic sound generators.
Derby encouraged this development work and Ed Gottesman, leader of the Derby buy-out, was particularly supportive. After the war, despite shortages of fuel and steel, Raleigh’s cycle production rose rapidly. This includes sales trends, product management, the treatment of high-end products and the transfer of ownership from Tube Investments to Derby International. Yvonne Rix sees two ways of using licensing. Consequently, Special Products development unit now makes MTBs for the Raleigh team, whose mission is ‘to demonstrate that Raleigh make the best mountain bikes in the world’.
Following the Activator launch (1992), Rix initiated a campaign to raise awareness of the Raleigh brand, rather than focusing on a particular model or range.
What followed was an exciting but difficult time. Rather too late, Montague evolved a display stand to emphasise this feature. To get the desired image and line while minimising the need for retooling, the front end came from a bicycle already in the range, a Nigerian roadster providing the sloping cantilevered back end. Raleigh UK, once the world’s biggest manufacturer of cycles, recently stopped volume production of cycle frames. Raleigh has assembly plants in the UK, USA, Canada, the Netherlands, Germany and elsewhere, and other Derby companies also have plant. Derby was a private company, the name of which derived not from the rival cathedral city 20 miles west of Nottingham but from the American term for a bowler hat, as in the sense ‘top drawer’. For example, McDonalds accepts credit cards and serves beer in France but does neither in the UK; and Guinness varies its alcoholic content considerably to suit local tastes. Gottesman, like Frank Bowden, was both entrepreneurial and interested in bicycles. Awareness of, and interest in, the demands of the serious competitive cyclist died with it. Responding to this, in 1969 Raleigh launched the Chopper in the USA. We will continue to produce half a million bicycles in Nottingham, using our world class painting and assembly facilities.’ In early January 2000, new MD Phillip Darnton took over and it was announced that Raleigh was selling the remains of its historic site to Nottingham University.
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