what does personal profile mean on tiktok analytics

It also meant that brands partnering with influencers weren’t able to measure the effectiveness of these collaborations.Now with the introduction of TikTok’s native analytics, combined with Pentos’s third-party tool, you can attribute the performance of your content across the platform.If you’ve been curious to try TikTok as a social channel, now is a great time to get started. TikTok Followers. After this you are done! Get a snapshot of your TikTok profile analytics from the Overview tab. Again because this is broken down by day, you can see what content is driving people to view your profile. Early analytics for these new social platforms are often simplistic at best, with the robust analytics video publishers expect coming years later. Like all metrics across TikTok, these are based on the 7-day reporting period. Get our latest articles delivered to your email inbox and get the Lachlan is a digital marketing specialist and the founder of According to Although the platform hosts a large user base, one reason brands have been reluctant to add TikTok to their marketing was the lack of analytics. If you’re interested in partnering with an influencer, this is an important metric for your evaluation.You’ll notice that these average engagement rates are much higher than what you’d see on Instagram. To view the analytics for an individual post, simply tap on the post thumbnail to open its unique dashboard. TikTok video analytics. Always Enabled Switch between a longer 28-day view or a 7-day close up to pinpoint spikes in traffic. As with all analytics, this data will become more accurate over time as you publish more content.There are three main categories that TikTok displays within your account dashboard:Tap the tabs at the top of the Analytics screen to dive deeper into each category and uncover new insights.The profile Overview tab is useful for identifying how well your TikTok profile is performing overall. For each TikTok metric available today we’ve been working with publishers on real examples of how to use them to understand the value of this new platform and improve content.The Main Profile mostly provides public metrics that everyone can view regardless of account type with a snapshot of the size and popularity of the account. The latest TikTok update 13.11.1 has added a new feature called the pro version for everyone to use. Snapchat for example, didn’t offer detailed in-app analytics for Even with access to these additional analytics, knowing how to use them to improve your content or how to integrate them into your measurement strategy can be difficult, even for the savviest social media practitioners. For additional functionality and hashtag analytics, you’ll need to upgrade to one of the paid tiers, which start at around $20/month.Unlike TikTok’s native analytics tool, Pentos will begin displaying historic profile data immediately when you start tracking an account.To begin using this tool, sign into your account and type in the handle of the user profile you’d like to track.You’ll then see a dashboard displaying the data for that TikTok account. On a weekly basis, keep track of the Videos and Sounds your followers have watched the most (in addition to your own content and audience metrics). With analytics finally accessible, you can easily monitor the results from the platform and iterate your approach accordingly.Of course, before jumping into the platform, make sure TikTok is the right fit for your brand.

To add to the confusion, the definition of a view changes wildly between social platforms. These TikTok statistics will help you tell the forest from the memes.What is TikTok in three words? TikTok Analytics Reporting Now that you’re an expert at TikTok analytics, this is a great time for you to assess your performance. Here you'll be able to see what's happening on TikTok and get a taste of the most popular, exciting, and intriguing content heating up inside TikTok.

It allows you to analyze the performance of other accounts, as well as get insights on trending hashtag challenges.Signing up for a free Pentos account lets you track up to three accounts. Under Your TikTok followers analytics first appear in a graph format from the Get a snapshot of your TikTok profile analytics from the The most extensive insights TikTok offers are for videos. Watch History likes, views and the hashtag. You also have the option to opt-out of these cookies. However, the TikTok algorithm will continue to serve up videos in the For You page long after they’ve disappeared from your recent video posts. Conversion rates TikTok user Onani Banda's video analytics for Black Lives Matter posts on May 29 and May 31. Just recently the U.S. Army and Navy banned its use on government phones following a Defense Department warning regarding potential personal information risk. TikTok analytics are the key to stepping up your TikTok strategy. Phase 2: In-app analytics, deeper analytics available only to the profile owner. The Followers screen is a goldmine for any influencer or brand looking to sell branded content on their profile. Are you using TikTok?

But if anyone has experience or know anything about the type of … This section holds really valuable information for you to utilize as performance benchmarks across your content.For example, you can find out your week-over-week average time watched to see if your retention rate is improving.Utilize these metrics to help create your own averages and benchmarks. TikTok, the popular social media video sharing application, continues to make headlines due to cybersecurity concerns and the trend doesn’t appear to be slowing down.

Upload video. TikTok presents a valuable opportunity for brands currently working with influencers across their digital marketing strategy.Beyond profile analytics, Pentos also reveals insights about hashtag challenges.

Login. Or did someone link to your profile from outside TikTok?Content showcases your videos including top trending videos for the past 7 days.

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